Simon Magnenat

Trained in Interactive Media Design, I naturally gravitated towards photography and graphic design, which have become much more than a profession: they are a way of seeing the world and telling its story. For over fifteen years, images have been at the heart of my daily life, whether they are a glimpse of faces, places, shared moments or the aesthetics of the objects that surround us.
Photography accompanies me in many contexts: portraits, weddings, concerts, events, but also architecture, real estate and product photography. In each of these fields, what drives me is capturing the essence of a moment or a place and translating what words sometimes struggle to express.

Graphic design complements this visual quest: creating identities, posters, printed or digital visuals means working on the balance between form and meaning, between what we see and what we feel. I like to linger over details, seek coherence, and find harmony that gives a project its accuracy and uniqueness.

Before each photo shoot, I like to take the time to meet and talk with my subjects. Making people feel comfortable and creating a climate of trust is already part of preparing the image that will emerge. It is these moments of sharing, as much as the final result, that give meaning to my practice.

Over the years, I have had the opportunity to work with a variety of institutions and companies, as well as individuals from very different backgrounds. These experiences have taught me that every project is unique and that an image should always be thought of as a story to be told.
And when I’m not holding a camera for a specific assignment, I continue to photograph. Because photography is not just a job for me: it’s a passion that nourishes my vision every day.